The Impact of Halal Label in Halal Food Buying Decisions

The current development of the halal industry in world has experienced a very significant increase to attract attention various groups. Trend indicators from business can be seen seven industrial sectors that continue show an increase, including Islamic financial services, Halal food and beverages, tourism, fashion, media recreation, well as pharmaceuticals cosmetics. This study will raise label on beverages Indonesia. quantitative research method used this is apply Partial Least Square-Structural Equation Modeling (PLS-SEM) through Smart-PLS software. sample 100, with sampling technique being non-probability purposive method. results are influence variable purchase intention, intention buying decision, decision products Alternatively, product packaging, awareness Indonesian society begun make lifestyle.